Internet Projects

Viral Videos: McFly / Mail on Sunday

August 14, 2010 | Posted by Seth Ward in Internet Projects, Media Projects, My Roles, Online Marketing, Producer, Viral Videos| 0 comments

In 2008, DMGT approached my company to help promote their front-cover giveaway of the latest album from the band McFly, ‘Radio:ACTIVE’ Concerned that the band’s fanbase are a very different demographic to the typical Mail on Sunday reader, we were tasked to implement an intensive viral online marketing strategy to bring the offer to the [...]

Internet Project: Scout7

June 2, 2010 | Posted by Seth Ward in Internet Projects, My Work| 0 comments

In 1999, a couple of Aston Villa fans (Lee Jamison and John Haynes) came to my company, iweb, to quote for a website for a new internet idea they had after coming away from (another) loss for their team. They had been discussing the apparently poor scouting process of our team and football clubs in [...]