Viral Videos

Viral Videos: McFly / Mail on Sunday

August 14, 2010 | Posted by Seth Ward in Internet Projects, Media Projects, My Roles, Online Marketing, Producer, Viral Videos| 0 comments

In 2008, DMGT approached my company to help promote their front-cover giveaway of the latest album from the band McFly, ‘Radio:ACTIVE’ Concerned that the band’s fanbase are a very different demographic to the typical Mail on Sunday reader, we were tasked to implement an intensive viral online marketing strategy to bring the offer to the [...]