Online Marketing
Feature Film: Bad Trip
This week we have just started pre-production on ‘Bad Trip’, a guerilla movie conceived by Chris Bagnall with me and Kev Bagnall. Jointly written and produced by the three of us, this movie is going through rapid development, with shooting planned to commence during an intensive 7 days in 4 miles of underground, former secret [...]
Read moreViral Videos: McFly / Mail on Sunday
In 2008, DMGT approached my company to help promote their front-cover giveaway of the latest album from the band McFly, ‘Radio:ACTIVE’ Concerned that the band’s fanbase are a very different demographic to the typical Mail on Sunday reader, we were tasked to implement an intensive viral online marketing strategy to bring the offer to the [...]
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